|Like any good business, Google will never disclose their determining Google Ranking Algorithms. (Search Engine Optimization). However, all is not lost for website owners, there is something you can do to get behind some of Google's secret algorithm.
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What are Google's 200 ranking factors
Google, the biggest search engine on the www, uses 200 ranking factors to decide whether to use as page in search results or not. Unfortunately for us, Google will never disclose the complete list of ranking factors and how the SEO mathematics behind it works.
Google's ranking formula will remain a well kept business secret. Any SEO companys' challenge is to ensure that as many of these crucial factors as possible are reflected on a website. The less of the 200 ranking factors reflects on on the website, the less the chances are that the website will be considered in first page search results.
Which factors does Google regards as important?
Google disclosed some of it's secrets regarding website positioning for search results in the past. These are:
- does the specific search term reflect in the HTML title tag
- does the search term reflect in the HTML body
- is the search term reflected in some form in bold typeface
- does the search term reflect in the header tags
- does the search term reflect in anchor text attached to in links on a specific page
- does the considered website reflect a Google PageRank
- is there any PageRank of the domain itself
- how fast does the website load
These 8 factors are only some of the 200 factors that Google uses in it's consideration for a website in search results. The problem is that you can cause more damage than good by incorporating all these factors to all areas as mentioned above. What is more important is the ability to determine the frequency at which certain elements are used on your competitors website and then to apply changes to your own website. We call it the "SEO Sweet-Spot". In simple terms, to bake a perfect cake you need exact measures of specific ingredients under perfect conditions. No shortcuts here...
If a specific searched term shows in every single element of every single page, chances are that Google will actually "Google Sandbox" your website for that specific term or even worse, your website in it's totality might be ignored by Google for any search result. In simple terms, 4 cups of sugar instead of the required 1.5 cup will destroy your cake...
How to get behind Google's secret ranking rules?
Websites which are listed on Google's first result page for a specific search term, have most if not all all the required ranking elements. That is why they appear in the top 10 position on Google for a specific search term.
Doesn't it then make perfect sense to analyze the top 10 websites for a specific term in order to see what they did (or not do) in order to be in the Top 10 search result of Google...
The questions you have to ask are...
Which page elements have the search term?
How many internal and external links are there?
How many of links have the search term included, not only in the link tag and description, but also in the link URL itself?
By analyzing the top 10 pages search result pages, will ensure that your website will be considered by Google in it's first page results.
This is where Porto Imagem Website Marketing comes in. Our tried and tested software can do all of the above and more in a matter of minutes. The application of remedy is what takes time and mainly what we are paid for. We will analyze all elements of various factors of your website and will measure that against the websites who shows on the first page of Google for your required search term.
The search engine optimization method that we use will ensure immediate improvement of your websites' search ranking. Call us today for your Free SEO Analysis.