- How to increase your search engine rankings
The ranking of a website determines the position in search results on search engines of which Google is not the least. You expect your website on Google's first page but then have to know that search engines regard your website highly.
How do you increase the "trustworthiness" of your website? The good news is that you need two things for it - common sense and time.
- Obtain as many relevant links from seed sites or websites that link from seed sites.
What are Seed Sites?
Seed sites are websites that are marked as trustworthy by search engine owners. For example, if www.Ananzi.co.za has been chosen as a seed website by Google then a link from www.Ananzi.co.za will increase TrustRank of a particular website.
Getting a Trusted Seed Link is easier said than done. Lucky for us, websites that link from seed sites increase the TrustRank of any linked site.
If www.anazi.co.za links to www.optix.co.za, that links to www.advancenet.co.za that links to www.advanceone.co.za the latter will get a good TrustRank.
- Get links from websites with relevant content.
Always make sure that your website gets incoming links from related content websites and visa versa. The alternative is that your website remains in isolation. Unfortunately us humans have a natural resistance to link to anything that looks like competition. This may be a good practise in the short term but only for the short term. Nothing wrong in linking to a related content website in another city, on another continent or on another planet for that matter...
The more a website is integrated into a network of related content websites, the more likely it is that your website will be earmarked as a good resource and point of reference for search engines.
- Never link to spam websites
Ignore link farm invitations. Typical spam magnets that will kill all your hard work. Never pay for links and avoid subcontracting someone you do not know, especially if you have to pay for it. Search Engines rules will soon find you out and you your website will be flatly ignored for any search result page. Linking is a slow process and the more "human" it looks, the better.
- Try to get links from social networks
If your website is mentioned on social media websites it stands a good chance of being tagged as a trustworthy high quality website. The same rule applies for favorable votes or bookmarks for your website.
- Offer more than the ordinary and forget about "copy / paste"
I find it extremely frustrating when clients expect wonders but are not prepared to invest some time in generating original content on a regular basis. Your website is a mere spec of dust on the bigger scheme of the World Wide Web and effective SEO is not a magic wand. A website that consists of a few pages with sparse content will never be considered as a website with authority or worth considering by search engines. Search engines are only interested in good quality websites with original content with content relevant to the searched term. No room for shortcuts here...
Many pages with a well structured menu or internal link structure and original content about a topic relevant to your industry, service or product will ensure a good TrustRank thus earning you good money and reputation.
Trustworthy websites deserve high rankings with high traffic volumes and good profits and return on investment will be your reward.
We can tell you if your website has the required elements needed to have high rankings on Google, Yahoo, Bing and others.
- Call us today for your free SEO Audit
